Follow request
Ask for a follow before you send the goods
Turn attention from comments into lasting followers: people follow your account, and the content they asked for arrives in the DM.
Set up freeBefore I send the guide, could you follow our account? 🙌I followed
Thank you! Here is your guide 📘
- Follow request
- Content delivered
Who is it for?
Anyone whose content gets attention and who wants to grow.
- CreatorsA follow in exchange for free content.
- BrandsCampaign codes for followers only.
- EducatorsSharing a free lesson with followers.
- Event organizersSending invitations to followers.
Example conversations
Viral posts fade; followers stay.
When a post reaches thousands of people and you do not capture that attention, people take the content and leave. A follow request makes it last.
What the follow request gets you
Lasting growth
- Attention becomes followers.
- Future posts reach a bigger audience.
- Growth that compounds.
Stronger engagement
- Followers connect with your content.
- More comments and shares.
- More story views.
A fair exchange
- Followers get something valuable.
- You gain a follower.
- Nobody is pressured.
Easy setup
- A ready-made template.
- Live in minutes.
- Switch it off anytime.
Set up the follow request in three steps
Step 1: Pick a trigger
Start from a comment or a DM.
Step 2: Write the follow message
Explain why they should follow.
Step 3: Add the content
Add the link sent after the follow.
Ready-made follow request templates
Follow for a guide
Use template: Follow for a guideFollower-only code
Use template: Follower-only codeFree lesson
Use template: Free lessonExclusive invite
Use template: Exclusive inviteEarly access
Use template: Early accessGiveaway entry
Use template: Giveaway entry
Turn attention into followers, and followers into fans.
Questions about the follow request
You decide; the follow request can also be framed as an invitation.
Content is sent once the person confirms they followed; you design the flow within the platform’s rules.
Messages only go to people who interact with you, and asking for a follow in exchange for clear value is a common practice.