7 keyword automation ideas

Keyword automation is simple: a follower writes your chosen word in the comments or in a message, and the automation sends them what they asked for. The difference comes from the content you pair it with. Here are seven ideas.

1. The full recipe: “RECIPE”

Share a short cooking video and send the ingredients and steps by DM. Viewers don’t just like the video; they message you to keep the recipe.

2. A campaign code: “SALE”

Instead of printing the code in the campaign post, send it by DM. It reaches everyone who asks for it in a personal message.

3. A free guide: “GUIDE”

Prepare a short guide in your field and share it with a keyword. Ask for an email address before sending it to grow your list at the same time.

4. A waitlist: “NOTIFY”

A new product on the way? Build a waitlist with a keyword before launch and be the first to tell the people on it when it’s out.

5. A size recommendation: “SIZE”

With a short question flow (height, weight, preferred fit), recommend the right size. A small help that cuts returns.

6. A booking link: “BOOK”

Hair salon, clinic or consultancy: send your booking page to everyone who writes the keyword and skip the availability back-and-forth.

7. Giveaway entries: “IN”

Collect giveaway entries with a keyword and send the rules and the results date by DM. Entrants are tagged, so picking a winner is easy.

For the setup steps, see our comment-to-DM guide.